Competitive advertising
a. tries to develop primary demand for a product category rather than demand for a specific brand.
b. tries to keep the product's name before the public.
c. is used to present the company in a favorable light, perhaps to overcome image problems.
d. may be useful when the product has achieved brand preference or insistence.
e. tries to develop selective demand for a specific brand.
Answer: e. tries to develop selective demand for a specific brand