Which of the following statements about advertising on the Internet is(are) true?
a. When a website sets fees based on actual sales, it is setting fees in the same manner as traditional media.
b. Content on a website is similar to traditional advertising.
c. As with traditional media, getting lots of exposure is all that matters.
d. All of the above are true.
e. None of the above is true.
Answer: e. None of the above is true.