In lecture, we explored the Economic Macro Environment Force by defining Discretionary Income. Which of the following brand marketers would be most interested in the level of Discretionary income a household possesses

In lecture, we explored the Economic Macro Environment Force by defining Discretionary Income. Which of the following brand marketers would be most interested in the level of Discretionary income a household possesses


A. Suave Shampoo
B. Vineyard Vines
C. Tropicana Orange Juice
D. Tide Laundry Detergent


Answer: B. Vineyard Vines


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