Julia is driving down Interstate 95 on her way from New England to Florida and sees a billboard saying "South of the Border Restaurant and Motel is just 100 miles away." Julia has never heard of South of the Border before. After seeing the sign, she will most likely need additional exposure to the product before deciding whether to stop at South of the Border. This is an example of
A. rejection of advertising.
B. subliminal advertising.
C. product underwhelm.
D. IMC strategy.
E. the lagged effect.
Answer: E. the lagged effect.
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Marketing
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