Legal concerns about channel of distribution arrangements are most likely to arise when:

Legal concerns about channel of distribution arrangements are most likely to arise when:


a. a traditional channel system is involved.
b. there are horizontal arrangements between firms at the same level of the channel.
c. the firm is using intensive distribution.
d. a firm uses multichannel distribution to reach its target markets.
e. a corporate channel system is involved.


Answer: b. there are horizontal arrangements between firms at the same level of the channel.


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