A producer using normal promotion efforts--personal selling, sales promotion, and advertising--to help sell a whole marketing mix to possible channel members has:

A producer using normal promotion efforts--personal selling, sales promotion, and advertising--to help sell a whole marketing mix to possible channel members has:


a. a selective distribution policy.
b. a target marketing policy.
c. an intensive distribution policy.
d. a pushing policy.
e. a pulling policy.


Answer: d. a pushing policy.


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