The AIDA model consists of
a. Awareness, Influence, Decoding, and Advertising.
b. Attention, Interest, Desire, and Action.
c. Appraisal, Insight, Discernment, and Action.
d. Advertise, Influence, Desire, and Attention.
e. Awareness, Information, Design, and Attention.
Answer: b. Attention, Interest, Desire, and Action.