There is an old saying "If you have to ask the price of a yacht, you cannot afford it." Products like yachts are most likely to be associated with

There is an old saying "If you have to ask the price of a yacht, you cannot afford it." Products like yachts are most likely to be associated with 



A. cross-shopping.

B. competitive parity pricing.

C. target return value.

D. prestige pricing.

E. break-even point pricing.


Answer: D. prestige pricing.


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