Traditionally, retailers treated all their customers ________, but today, successful retailers ________.
A. based on demographics; treat customers based on share of wallet
B. based on share of wallet; treat all customers identically
C. identically; base customer attention on demographics
D. based on demographics; provide more value to mobile commerce customers
E. identically; provide more value to their best customers
Answer: E. identically; provide more value to their best customers