Using General Electric's "strategic planning grid," an opportunity rated "medium" in terms of industry attractiveness and "medium" in terms of business strengths would be evaluated as:
A. red--for no growth.
B. green--for growth.
C. yellow--borderline.
D. could be yellow, red, or green--because the grid suggests that opportunities with medium ratings need more analysis.
Answer: C. yellow--borderline.
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Marketing
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