When marketers combine traditional marketing communications​ (advertising, sales​ promotion, public​ relations, and direct​ marketing) activities with social media and other online​ buzz-building activities, it is known as​ _____.

When marketers combine traditional marketing communications​ (advertising, sales​ promotion, public​ relations, and direct​ marketing) activities with social media and other online​ buzz-building activities, it is known as​ _____.



A.
public service advertising
B.
multichannel promotion strategy
C.
traditional combination approach
D.
B2B sales promotion
E.
permission marketing


Answer: multichannel promotion strategy


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