Marketing MCQ Marketing According to the brand asset valuator model, which of the components of brand equity measures how aware and familiar consumers are with the brand?

According to the brand asset valuator model, which of the components of brand equity measures how aware and familiar consumers are with the brand?

Marketing

According to the brand asset valuator model, which of the components of brand equity measures how aware and familiar consumers are with the brand?

A) esteem
B) energized differentiation
C) relevance
D) knowledge
E) presence

Answer: D

Marketing MCQ

According to the brand asset valuator model, which of the components of brand equity measures how aware and familiar consumers are with the brand?

According to the brand asset valuator model, which of the components of brand equity measures how aware and familiar consumers are with the brand?

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