According to the brand asset valuator model, which of the components of brand equity measures the breadth of a brand's appeal?
A) differentiation
B) relevance
C) esteem
D) knowledge
E) value
Answer: B
According to the brand asset valuator model, which of the components of brand equity measures the breadth of a brand's appeal?
A) differentiation
B) relevance
C) esteem
D) knowledge
E) value
Answer: B