_______ are a means of understanding where, how much, and in what ways brand value is being created to facilitate day-to-day decision making.

_______ are a means of understanding where, how much, and in what ways brand value is being created to facilitate day-to-day decision making. 



A) Internal marketing campaigns
B) Brand portfolio audits
C) Brand value chains
D) Sales cycles
E) Brand-tracking studies


Answer: E


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