Clarity, relevance, distinctiveness, and consistency are factors that influence the ________ of the brand value chain.
A) program multiplier
B) brand multiplier
C) market multiplier
D) customer multiplier
E) profit multiplier
Answer: A
Clarity, relevance, distinctiveness, and consistency are factors that influence the ________ of the brand value chain.
A) program multiplier
B) brand multiplier
C) market multiplier
D) customer multiplier
E) profit multiplier
Answer: A