Competitive superiority and channel support are factors that influence the ________ of the brand value chain.
A) program multiplier
B) customer multiplier
C) brand multiplier
D) profit multiplier
E) market multiplier
Answer: B
Competitive superiority and channel support are factors that influence the ________ of the brand value chain.
A) program multiplier
B) customer multiplier
C) brand multiplier
D) profit multiplier
E) market multiplier
Answer: B