Distribution-related ethical issues arise when marketers

Distribution-related ethical issues arise when marketers


a) do not provide intermediaries with enough information about how a product is priced.
b) force channel intermediaries to behave in a specific manner.
c) bribe salespeople to push one product over another.
d) fail to disclose information to consumers about the risks associated with using a product.
e) distribute a product that is very similar to a competing product.


Answer: b


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