Marketers who target consumers on the basis of their ________ believe that they can influence purchase behavior by appealing to people's inner selves.
A) time famine
B) sophistication
C) money constrain
D) social class
E) core values
Answer: E
Marketers who target consumers on the basis of their ________ believe that they can influence purchase behavior by appealing to people's inner selves.
A) time famine
B) sophistication
C) money constrain
D) social class
E) core values
Answer: E