The holistic marketing framework is designed to address three key management questions. Which of the following is one of those questions?
A) Value claims—how does the company deal with value clutter?
B) Value proposition—how can value propositions be made profitable?
C) Value erosion—are there weak links in the company's value chain?
D) Value network—how can a company effectively network?
E) Value exploration—how can a company identify new value opportunities?
Answer: E