The ________ is the last section of the marketing plan and spells out the goals and budget for each month or quarter, so management can review each period's results and take action as needed.

The ________ is the last section of the marketing plan and spells out the goals and budget for each month or quarter, so management can review each period's results and take action as needed.



A) executive summary
B) situation analysis
C) marketing strategy
D) financial projections
E) implementation and controls


Answer: E


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