Which of the following criteria relates to consumers seeing the brand association as personally relevant to them?
A) deliverability
B) authenticity
C) desirability
D) differentiability
E) feasibility
Answer: C
Which of the following criteria relates to consumers seeing the brand association as personally relevant to them?
A) deliverability
B) authenticity
C) desirability
D) differentiability
E) feasibility
Answer: C