Which of the following products is most likely to be characterized by low involvement but significant brand difference?
A) toothpastes
B) digital cameras
C) packet of salt
D) a milk carton
E) furniture
Answer: A
Which of the following products is most likely to be characterized by low involvement but significant brand difference?
A) toothpastes
B) digital cameras
C) packet of salt
D) a milk carton
E) furniture
Answer: A