Betty Crocker Brownie mix that contains real Hershey's syrup is an example of
a. brand extension.
b. brand licensing.
c. co-branding.
d. individual branding.
e. line family branding.
Answer: c
Betty Crocker Brownie mix that contains real Hershey's syrup is an example of
a. brand extension.
b. brand licensing.
c. co-branding.
d. individual branding.
e. line family branding.
Answer: c