For which service characteristic do marketers need to pay close attention to fluctuations in demand

For which service characteristic do marketers need to pay close attention to fluctuations in demand

For which service characteristic do marketers need to pay close attention to fluctuations in demand


A. Tangibility
B. Intangibility
C. Inseparability
D. Perishability
E. Variability


Answer: D. Perishability


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