In lecture, we discussed that a large part of selling a doll (Barbie or other brands) has to do with being able to feel/touch it's hair. Placing a hole in the box to allow young consumers to touch the hair before purchase is a manipulation of which product factor

In lecture, we discussed that a large part of selling a doll (Barbie or other brands) has to do with being able to feel/touch it's hair. Placing a hole in the box to allow young consumers to touch the hair before purchase is a manipulation of which product factor


A. Branding
B. Labeling
C. Logos
D. Packaging


Answer: D. Packaging


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