________ is a customer's subjective assessment of benefits relative to costs in determining the worth of a product.
a) Marketing orientation
b) Monetary price
c) Product assessment
d) Price assessment
e) Value
Answer: e
________ is a customer's subjective assessment of benefits relative to costs in determining the worth of a product.
a) Marketing orientation
b) Monetary price
c) Product assessment
d) Price assessment
e) Value
Answer: e