The equation a buyer applies to assess a product's value is
a) value = monetary price - customer benefits.
b) value = customer costs - customer benefits.
c) value = customer benefits - customer costs.
Answer: c
The equation a buyer applies to assess a product's value is
a) value = monetary price - customer benefits.
b) value = customer costs - customer benefits.
c) value = customer benefits - customer costs.
Answer: c