Long-term relationships with profitable customers are the key objective of
a) personal selling.
b) customer relationship management.
c) production oriented firms.
d) e-marketing.
e) distribution channels.
Answer: b
Long-term relationships with profitable customers are the key objective of
a) personal selling.
b) customer relationship management.
c) production oriented firms.
d) e-marketing.
e) distribution channels.
Answer: b