Marketers use the term "___________" to describe establishing long-term, mutually satisfying buyer-seller relationships.

Marketers use the term "___________" to describe establishing long-term, mutually satisfying buyer-seller relationships.

Marketers use the term "___________" to describe establishing long-term, mutually satisfying buyer-seller relationships.


a) relationship marketing
b) customer service
c) marketing management
d) exchange
e) utility


Answer: a


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