Roma selects a number of products from different product lines in her Product Portfolio and wrap them together in a holiday box to sell for the upcoming season. The collection of products combined in the box (to buy the same collection separately would cost more) uses _____________to encourage overall volume sales.
A. Product-line pricing
B. Product-bundling pricing
C. By-Product pricing
D. Optional-product pricing
Answer: B. Product-bundling pricing
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