The overall challenge for marketers when developing packaging is to
a. make it as attractive as possible to the target market of the product.
b. create effective, convenient packaging that appeals to customers and keeps costs low.
c. find ways to reduce costs as much as possible for packaging without letting safety suffer.
d. always be more innovative than the competitors in order to make a product stand out.
e. ensure that product damage is minimized during distribution.
Answer: b