Which of the following statements about coordinating marketing and sales is correct
A. Coordination between marketing and sales is not necessary because companies today see them as the same function.
B. Coordinating marketing and sales can be improved by increasing communication between the two groups.
C. The sales force only needs to coordinate its efforts with marketing planners.
D. Coordinating marketing and sales has little effect on customer relations.
E. Marketing and sales do not require coordination.
Answer: B. Coordinating marketing and sales can be improved by increasing communication between the two groups.