When advertisers determine the qualitative value of message exposure through a given medium, they are assessing ________.

When advertisers determine the qualitative value of message exposure through a given medium, they are assessing ________.

When advertisers determine the qualitative value of message exposure through a given medium, they are assessing ________.


A. media impact
B. impressions
C. reach
D. engagement
E. frequency


Answer: A. media impact


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