When ___________ branding is used, each of a firm's products is branded with at least part of the same name.
a. individual
b. trademark
c. family
d. selective
e. brand-extension
Answer: c
When ___________ branding is used, each of a firm's products is branded with at least part of the same name.
a. individual
b. trademark
c. family
d. selective
e. brand-extension
Answer: c