When Anheuser-Busch added Michelob Light to the line of Michelob beers, the firm was using ___________ branding.

When Anheuser-Busch added Michelob Light to the line of Michelob beers, the firm was using ___________ branding.

When Anheuser-Busch added Michelob Light to the line of Michelob beers, the firm was using ___________ branding.


a. brand-extension
b. individual
c. exclusive
d. selective
e. existing


Answer: a


Learn More :