When a product tries to capitalize on the brand equity of two separate brands, marketers are using
a. licensing.
b. dual-branding.
c. partnerships.
d. brand extension.
e. co-branding.
Answer: e
When a product tries to capitalize on the brand equity of two separate brands, marketers are using
a. licensing.
b. dual-branding.
c. partnerships.
d. brand extension.
e. co-branding.
Answer: e