Which of the following correctly describes the retail practice known as high-low pricing
A. High-low pricing means the retailer does not have to run sales on selected items.
B. High-low pricing means charging higher prices on an everyday basis, coupled with frequent sales and other price promotions.
C. High-low pricing means retailers charge an everyday low price.
D. High-low pricing means retailers do not have to use promotions.
E. High-low pricing means some products are priced high and others are priced low.
Answer: B. High-low pricing means charging higher prices on an everyday basis, coupled with frequent sales and other price promotions.
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Marketing
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