A company that pursues ________ leadership will react much more strongly to a competitor's ________ manufacturing breakthrough than to the same competitor's advertising increase.

A company that pursues ________ leadership will react much more strongly to a competitor's ________ manufacturing breakthrough than to the same competitor's advertising increase.



A) high-cost; cost reducing
B) low-cost; cost reducing
C) high-cost; cost inflation
D) low-cost; cost structure
E) mid-cost; cost inflation


Answer: B.low-cost; cost reducing


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