A runner-up firm that wants to hold its share in an industry without rocking the boat is a ________.
A) market follower
B) direct marketer
C) market challenger
D) market nicher
E) market leader
Answer: A. market follower
A runner-up firm that wants to hold its share in an industry without rocking the boat is a ________.
A) market follower
B) direct marketer
C) market challenger
D) market nicher
E) market leader
Answer: A. market follower