________ are those runner-up firms that are working to increase its market share in an industry.

________ are those runner-up firms that are working to increase its market share in an industry.

________ are those runner-up firms that are working to increase its market share in an industry.



A) Market leaders
B) Market challengers
C) Market followers
D) Market analyzers
E) Market nichers


Answer: B. Market challengers


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