An example of a company exhibiting blue-ocean thinking is ________.
A) Amazon's digital music download services
B) a Starbucks opening in the same vicinity of an independent coffee house
C) Nike's brand image of the "swoosh"
D) Whirlpool's full line of medium-price appliances supported by good service
E) Cirque du Soleil's reinvention of the circus as a higher form of modern entertainment
Answer: E. Cirque du Soleil's reinvention of the circus as a higher form of modern entertainment