Marketing MCQ Marketing As in consumer segmentation, many marketers believe that ______ and ______ segmentation provide the best basis for segmenting business markets.

As in consumer segmentation, many marketers believe that and segmentation provide the best basis for segmenting business markets.

Marketing

As in consumer segmentation, many marketers believe that and segmentation provide the best basis for segmenting business markets.

A. Geographic; demographic
B. User status; user loyalty
C. Benefits; buying behavior
D. Age and life cycle; psychographic
E. Income; usage rate

Answer: C. Benefits; buying behavior

Marketing MCQ

As in consumer segmentation, many marketers believe that ______ and ______ segmentation provide the best basis for segmenting business markets.

As in consumer segmentation, many marketers believe that ______ and ______ segmentation provide the best basis for segmenting business markets.

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As in consumer segmentation, many marketers believe that and segmentation provide the best basis for segmenting business markets.

As in consumer segmentation, many marketers believe that and segmentation provide the best basis for segmenting business markets.