Members of the sales team at Dekko International visit only prospective customers who purchase a minimum of $50,000 of insulated wire per year. Dekko is using ________.

Members of the sales team at Dekko International visit only prospective customers who purchase a minimum of $50,000 of insulated wire per year. Dekko is using ________.



A) customer profitability analysis
B) customer-managed relationships
C) a club marketing program
D) partner relationship management
E) supply chain management


Answer: A) customer profitability analysis


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