Not every brand difference is worth establishing and promoting. A difference is worth promoting to the extent that it satisfies all of the criteria EXCEPT which one?

Not every brand difference is worth establishing and promoting. A difference is worth promoting to the extent that it satisfies all of the criteria EXCEPT which one?



A. Important
B. Distinctive
C. Divisible
D. Affordable
E. Preemptive


Answer: C. Divisible


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