Rather than challenging head-on, the challenger can make ________ on the competitor's weaknesses or on gaps in the competitor's market coverage.

Rather than challenging head-on, the challenger can make ________ on the competitor's weaknesses or on gaps in the competitor's market coverage.



A) a direct attack
B) a frontal attack
C) an indirect attack
D) an individual attack
E) a cautious attack



Answer: C. an indirect attack


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