Red Bull entered the U.S. soft drinks market with a niche product: a carbonated energy drink retailing at about twice what you would pay for a Coke or Pepsi. Their product was sold in unconventional outlets not dominated by the market leaders. In this case, Red Bull was using ________ against the market leaders.
A) a direct attack
B) an individual attack
C) a cautious attack
D) an indirect attack
E) a frontal attack
Answer: D. an indirect attack