The answer to the customer's question, "Why should I buy your brand?" is found in the ______.
A. Quality image
B. Customer services
C. Value proposition
D. Differentiated
E. Pricing and promotion structure
Answer: C. Value proposition
The answer to the customer's question, "Why should I buy your brand?" is found in the ______.
A. Quality image
B. Customer services
C. Value proposition
D. Differentiated
E. Pricing and promotion structure
Answer: C. Value proposition