The art and science of choosing target markets and building profitable relationships with them is called ________.
A) marketing management
B) positioning
C) segmentation
D) selling
E) societal marketing
Answer: A) marketing management
The art and science of choosing target markets and building profitable relationships with them is called ________.
A) marketing management
B) positioning
C) segmentation
D) selling
E) societal marketing
Answer: A) marketing management