Marketing MCQ Marketing Chapter 1 The authors of your text classify customers into four relationship groups, according to the customers' profitability and projected loyalty. ________ are customers with the highest profit potential and strong loyalty.

The authors of your text classify customers into four relationship groups, according to the customers' profitability and projected loyalty. ________ are customers with the highest profit potential and strong loyalty.

Marketing Chapter 1

The authors of your text classify customers into four relationship groups, according to the customers' profitability and projected loyalty. ________ are customers with the highest profit potential and strong loyalty.

A) Barnacles
B) Strangers
C) Butterflies
D) True friends
E) Big fish

Answer: D) True friends

Marketing MCQ

The authors of your text classify customers into four relationship groups, according to the customers' profitability and projected loyalty. ________ are customers with the highest profit potential and strong loyalty.

The authors of your text classify customers into four relationship groups, according to the customers' profitability and projected loyalty. ________ are customers with the highest profit potential and strong loyalty.

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