The world's strongest brands share common attributes. Which of the following would NOT be among those common attributes?
a. The brand that spends the most is the most respected and valued.
b. The company monitors sources of brand equity.
c. The pricing strategy is based on consumer perceptions of value.
d. The brand stays relevant.
e. The brand excels at delivering the benefits consumers truly desire.
Answer: a. The brand that spends the most is the most respected and valued.